I read in the newspaper recently that in these tough economic times, shoppers return to the familiar brands of their childhood memories. There are certain foods associated with comfort and home. For me, Bird's Custard will always stir memories of trifles and Christmas pudding and custard.
Heinz Beans have seen a revival of interest, as have Bird's Eye Fish Fingers. We can't buy the best-selling variety of fish fingers here, but we can get Heinz Beans (at a price!) They have to be British imports because the ones sold here are just awful!
And although we were not Bisto Kids when growing up, I always liked that thick gravy that I tasted when I visited friends. At times of stress or homesickness, you can't beat a few home comforts.