In the Toronto Star today, it is described as 'A ray of hope'. Earth hour is seen as a questioning of social norms in much the same way as drinking and driving and smoking in public have been questioned in the recent past.
Earth Hour is a public show of support which cannot be ignored by the policy-makers in government. It may be only a tiny step, but there is a growing momentum of support that can make a difference.
*Image courtesy of WWF Canada website.